Challenge. Create. Change. is a video project sponsored by Converse One Star and Target where anyone can submit a video project – of any kind – for a chance to win $10,000 and a screening of their video at this summer’s Wanderlust Festival in Lake Tahoe on Jule 24th-26th. Which, by the way, are two of my favorite words of all time – wanderlust and festival. This little fest has a totally rockin lineup including Michael Franti, Jenny Lewis, Andrew Bird, Spoon, Broken Social Scene and Rogue Wave.

The videos can be in any format, made with any kind of recording equipment and the rules are only that it must by between 27 seconds and 3 minutes in length. Who knows, maybe I’ll even work on one for Kiva and my fellowship!

I like little video contests like this and incentive-based ways to inspire people to create something that stands for something. Yes, some people will create anyway and showcase anyway, but if a brand is looking for a way to get the word out about who they are, a product they’re releasing – it’s refreshing to see so many of them do it with cause. Like Johnson & Johnson did with their “Hostess for a Cause” series where I was a host for a cause-related party. Deadline for Challenge. Create. Change. is June 28th.