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The Giving Project Launches


I really do believe that we all can make a difference. Have an impact. Leave the world better than we found it.

But too often, in the day to day of life, we get weighed down by responsibility and it’s hard, just plain hard to make it through. It’s one thing after another and our very best intentions (whatever they may be) fall to the side as we struggle just to get through the day.

I’m no different. Even in my cause-filled living way of life, I often find myself not doing as much as I want to when I think about giving back. It’s the Lance Armstrong effect. He gets on a bike and goes 50 miles without batting an eye. He must feel like he should do more training, step up his game, be the best he can be every day. That very best is more than most people could ever hope for, yet for him, those 50 miles don’t seem like enough.

I’m no Lance Armstrong, but I feel the same effect. I give a piece of me every day to the world, and yet at night, I often feel like I should be doing more. My sense of giving has been normalized and I need more. In 2010, I decided, I would find a way to incorporate a more structured giving campaign into my life and share those details on my blog. That structure means a number of hours volunteered, money donated, in-kind donations, everything.

This May, I’d like to introduce The Giving Project. The Giving Project is where I partner with one nonprofit for a set period of time to help them, to lend them my skills, my contacts, my network and create a customized program that matches both their needs and wants with my skills.

My first partner is the St. Bernard Project. I was first introduced to them last year when I was in New Orleans volunteering. I loved their passion, their business savvy in a nonprofit world and their desire to ultimately “put themselves out of business.” Their mission is to create housing opportunities so that Hurricane Katrina survivors can return to their homes and communities.

The St. Bernard Project, a nonprofit, community-based organization that carries out its mission through three primary programs: Rebuilding Program, Center for Wellness and Mental Health and Senior Housing Program. Over 900 families are still without their homes in St. Bernard and I want to do every little bit I can do to help get that number to ZERO.

In partnering with them here is what I’m doing:

  • They have a Women’s Rebuild Week May 24th-29th. I am working on helping with sponsorships.
  • I hosted a Women’s Only Happy Hour through NOLAlicious to bring together women in New Orleans to learn about their organization and the Women’s Rebuild Week.
  • I’m leading a Rebuild Day, again through NOLAlicious (and my whole NOLAlicious family), where anyone (COED y’all) in New Orleans can come out and join us for a fun day of giving back, rebuilding a house, networking and meeting cool people and helping provide housing for members of St. Bernard Parish.
  • I’m attending their Hammer to Heels Fundraiser Friday night. If you’re in town, you should too!
  • Social media assistance – I’m helping their team create a plan to maximize their social media efforts.
  • Promotion – Creating blog posts like this. Creating content like photos and videos, having them top of mind and telling everyone about their. Being an evangelist for all of the work they do.


I’m working with the founder Liz McCartney and staff on more ways I can get involved. Then what? I’m going to be growing this project, reporting back on what works and what needs tweaking and ultimately, creating a guide for YOU to create a Giving Project of your own.

Do you have anything like this you already do? Can you share with me how you decide where to give and how you get involved?

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  • Very cool Sloane. You are truly one of the people making a difference in this world -- keep it up (I know you will).

    If there are collaboration opportunities where I can help you, let me know.
  • sloaneberrent
    Absolutely Drew, you know I will! And...thank you. You're a great friend.
  • markmccaffrey
    Sloane,

    I know you won't remember me, but I was good friends with Heather and Rat and Dicky, and all the others. I grew up with Tucker and went to Central as well. I live in Washington, DC with my wife and 4 kids.

    Ironically enough I read Heathers post on Facebook about NOLAicious. I am coming to NO to help Liz at the St Bernard's Project in June. She grew up in the Parish I am the Youth Minister at, Blessed Sacrament. I am bring 25 High School kids for 6 days, staying at Loyola. I can't believe it when I read your website and you are working with Liz, it is such a small, small world. Maybe I can say hello when we are there?

    Mark
  • sloaneberrent
    Mark - What a crazy small world! I just talked to Heather on the phone. I can't believe it. The internet in all seriousness just amazes me sometimes.

    Yes, let's definitely meet while you're here. Also, recently another youth group came to town and I spoke to them about giving and if you're interested in having me do that, we could schedule it. Please let me know the dates in June you'll be here. Can't wait to see you again after all these years!
  • Amazing post. Spoken from the heart. There are people who "talk" and people who "walk"; however, there are a few people who "walk the talk" -- you're one of them. Thanks for this inspiring post. I hope people read it and become motivated to inspire and volunteer.

    Wishing you all the best in your endeavors.

    Noland Hoshino
  • sloaneberrent
    Noland - Thank you! It's always so amazing to connect with other people who "get it." I'm thrilled we're connected and love your site too! Keep up the good work.
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