nav-left cat-right
cat-right

Launch Fest 2010: The Art of Storytelling

The week between Jazz Fest weekends is known to be the stomping grounds for fests of all kinds and this year was no exception. Fests rule the day when the weather is nice but not too sticky here in New Orleans! I was asked to give a talk at a newcomer to the Fest scene” Launch Fest: A fun conference for serious entrepreneurs. In the social entrepreneurship talk on Tuesday I gave a talk called: The Art of Storytelling. I talked about how storytelling is the new elevator pitch and showed examples of compelling stories on the market as well as gave tips, tricks and resources for everyone to discover and cultivate their own story around what they do, why they do it and who they are.

Reference websites from my slides:


You can see more of my slides from past talks on slideshare and also see my new consulting website, Answer With Action for a full list of services. I love connecting with communities and talking about how to put your best foot forward with stories that matter and are aligned with your overall business goals. Thanks to everyone at LaunchFest, it was a blast!

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

  • Marketers of all stripes will soon have to understand the art of storytelling to cut through the marketing clutter. Each of the specific methods you covered are concrete, tactical ways for marketers to learn how to use the opportunities created by new media to their advantage. More than just "engage! participate! etc.", each was an example of how to do exactly that.

    One of the best presentations I've seen you give. Congrats again...
blog comments powered by Disqus