This is the fourth in a series called Using Your Birthday for Good that kicked off Monday with Beth Kanter’s campaign for the Sharing Foundation in Cambodia and continued Tuesday with Matt Rosen’s campaign for Operation Gratitude and yesterday’s interview with Denise Wakeman and Kiva.
Today, I’m interviewing Meg Brogan. Meg’s passion for the nonprofit she ran her birthday campaign is definitely the strongest of any of the other interviews because she’s currently volunteering for 9th Ward Field of Dreams full-time! She’s also looking for work in the New Orleans area and I really want her to stay and hope she finds the right fit soon. She is passionate and engaging and it was fun to see her launch this campaign and see the results. I also have a soft spot for 9WFOD (as we’ll call it here) because it is New Orleans based and a really remarkable organization in the final stages of fundraising for a new field and track in the 9th Ward. You can learn more and (maybe even) make a donation HERE.
So here we go, an interview with Meg Brogan:
1) Tell me about your birthday and fundraising campaign. When was your birthday? Was it a milestone? What was your inspiration? What nonprofit did you partner with? Did you tell them in advance? What was your fundraising goal (if you had one) and did you reach it?
I partnered with 9th Ward Field of Dreams, a nonprofit organization here in New Orleans that I volunteer for full-time. The idea for my birthday fundraising campaign really came from the Cause It’s My Birthday Campaign. It was inspiring to see the outpouring of support shown from 7 cities toward 2 people to support 1 cause. 9WFOD set up our Facebook Fundraising page about 2 weeks before my birthday and I really wanted to kick things off right and inspire others to do the same for our cause.
My fundraising goal was $2,500 for my 25th birthday. I exceeded my goal, raising $2,980!
2) Did you use online tools? Did you have a birthday party in person? What was your way to connect with people and tell them about this?
My fundraising campaign was held completely online using 3 major tools. First off, I utilized the Causes Application on Facebook to launch my birthday campaign. This application allowed me to create my own page very simply so that my friends and family could easily donate and track my progress. I could also send messages to my Facebook friends and fans of the 9WFOD cause. I also used MailChimp to quickly and easily send emails to everyone in my personal network. My initial email announced the goal of my campaign, some basics about 9WFOD, and clearly stated how to donate. I sent subsequent emails briefly updating my contacts of my progress and urging others to donate. Lastly, I used Twitter to tap into another network and spread the word about my goal. Here, I posted links to my facebook page, progress updates, and thanked donors.