I have such incredible news to share! I’ve recently accepted (and just started) as Director of Digital Marketing for Lippe Taylor, a marketing and public relations agency in New York that focuses on women and women’s issues.
I have long been passionate about women and women’s issues (including my new web project Help A Woman Out) and couldn’t be more excited to take my skills and experience to join the Lippe Taylor family. It’s an amazing agency with a great client base and I’m thrilled to be jumping right in, managing a team, and leading digital initiatives.
I have a lot more to share about Lippe Taylor and this new chapter in my life and I can’t wait to write more about it here. In the meantime, the full press release is below. Check it out. My mom said she learned things she didn’t know about me from reading it! And as always, thank you for coming along on this journey with me.
Cause and Social Marketing Expert Sloane Berrent Joins Lippe Taylor Brand Communications as Director of Digital Marketing
NEW YORK – March 7, 2011 – Lippe Taylor Brand Communications announced a new addition to its digital marketing team with the addition of social entrepreneur and digital strategist Sloane Berrent as the agency’s new Director of Digital Marketing.
Sloane is a former Kiva Fellow and has been recognized for her leadership in women’s issues and cause marketing by CNN, Wall Street Journal, LA Times, Chronicle of Philanthropy, TechCrunch, Read/Write Web and Mashable and included in power lists She Takes on The World’s Women of the Year 2009 and Forbes’ 20 Inspiring Women To Follow On Twitter. Most recently Sloane ran her own digital strategy consultancy, Answer With Action.
Sloane will join the digital marketing team led by David Binkowski, who joined Lippe Taylor as EVP, Digital Marketing in June 2010 from MS&LGroup. “I am excited to welcome Sloane to the Lippe Taylor digital team where she’ll bring her deep knowledge and insights of social and cause marketing to our clients. Sloane’s career history of focusing on women’s issues and rights significantly bolsters our core strength of marketing to women,” said Binkowski.
“As we have seen tremendous growth in our social marketing business, we are filling our teams with the best talent in the industry. Sloane is just that! Her expertise in marketing to women makes her a perfect fit,” says Jim Joseph, President of Lippe Taylor.
Sloane will continue to write about cause-filled living through her blog, The Causemopolitan. In addition, she will provide strategic oversight to the Lippe Taylor digital team, explore new business opportunities and expand her work as a thought leader on cause and social marketing at industry events. Sloane’s ability to connect women and causes has been highlighted through her attendance at the World Economic Forum, Clinton Global Initiative and her speaking engagements at The California Endowment, South by Southwest (SXSW), Columbia University and the California Institute of Technology.
About Lippe Taylor Brand Communications:
Founded by Maureen Lippe, former editor at Harper’s Bazaar and Vogue Magazines, Lippe Taylor creates award winning marketing and public relations campaigns for an impressive roster of clients in health, beauty, fashion and lifestyle. With a particular expertise in “Marketing to Women,” Lippe Taylor specializes in brand communications that engage women with exciting programs that cross traditional, digital, and social media. Since 1988, the independent agency has launched innovative programs for some of the world’s most significant and successful brands such as Proctor & Gamble, Kao Corporation, L’Oreal, Clairol, The Limited, Nestlé, Johnson & Johnson, Bristol-Myers Squibb, David’s Bridal and IKEA.